Environmental Scanning

Know your world:

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• Who are your major competitors? What makes them successful?

• What customer trends matter to your business? What is happening?

• What changes are happening in your industry?

• What changes are happeing in related industries that will impact yours?

• What industry successes and failures can you point to as learning experiences for your future success?

• What legal changes are on the horizon that will affect you?

• Where are your opportunities in your environment?

Quantitative Data:

Crunching the Numbers

Know your targets:

 

Identify the metrics that you need to track and how you will use the information that you get.

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• Full data management support:

  • Communication and Expectation management

  • Question construction

  • Research management

  • Analysis

  • Reports and Recommendations

• Surveys and polls

• Existing internal data reviews

• External data reviews

Qualitative Data:

Deep Digs

Know your community:

 

Get deeper understanding of what influences and intrigues your people so you can build a stronger community.

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• Full research management support:

  • Communication and expectation management​

  • Question construction

  • Facilitation

  • Confidentiality management

  • Analysis

  • Reports and recommendations

• Focus groups​

• In-depth interviews

• Textual content analysis

• Visual content analysis