Research Keys to Success
Knowledge is Everything
Customized Solutions Served to Order
Environmental Scanning
Know your world:
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Who are your major competitors? What makes them successful?
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What customer trends matter to your business? What is happening?
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What changes are happening in your industry?
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What changes are happeing in related industries that will impact yours?
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What industry successes and failures can you point to as learning experiences for your future success?
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What legal changes are on the horizon that will affect you?
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Where are your opportunities in your environment?
Quantitative Data:
Crunching the Numbers
Know your targets:
Identify the metrics that you need to track and how you will use the information that you get.
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Full data management support:
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Communication and Expectation management
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Question construction
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Research management
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Analysis
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Reports and Recommendations
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Surveys and polls
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Existing internal data reviews
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External data reviews
Qualitative Data:
Deep Digs
Know your community:
Get deeper understanding of what influences and intrigues your people so you can build a stronger community.
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Full research management support:
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Communication and expectation management
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Question construction
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Facilitation
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Confidentiality management
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Analysis
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Reports and recommendations
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Focus groups
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In-depth interviews
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Textual content analysis
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Visual content analysis