Plan Your Strategy:

How and When

Perhaps the most important of them all, because if you don't do what you have to do, your business will FAIL.

​

• What are your goals and objectives? Short-term? Long-term?

• How will you measure your success? How will you keep track of your successes?

• Who do you need to add that complements your skills?

• What do you need to do to achieve your goals?

• What is your timeline?

• What tasks need to be done when? How will you know that they have been done?

• What resources do you need to reach your goals?

• Who is responsible for getting each part done?

Plan Your Business:

What and Who

Every investor will want one. You need it at your finger tips. Expect your investor to check up to make sure that you follow it.

​

• Who is qualified to do the work?

• How do you really compare to your competition? What makes you unique?

• Who are you selling to? What do they want?

• What is the size of your market? What piece can you realistically and effectively reach?

• How will you connect with and stay connected to your market?

• What does your financial situation look like? Whose money is at risk?

• What is the potential growth of your business? What is the potential Return on Investment? 

Plan Your Marketing:

Selling to Customers

When you have your Strategic Plan and your Business Plans in place, you know your project well, and who is going to buy from you--go get 'em!

​

• What are you selling?

• What is your value proposition--from your customer's point of view?

• Who is your likely and ideal client?

• What is your niche market segment?

• What is your geographic and demographic reach?

• What are your specific sales goals over a specified period of time?

• How will those sales fluctuate?

• What marketing tools and tactics will you use to reach your customers?

• Who are the major influencers (people and messages) that can help?

• What will it cost? What approach will generate the most return on investment? How will you know?