Continuous Success
Solutions & Services
Plans that drive you forward because what you got going is never enough.
Plan Your Strategy:
How and When
Perhaps the most important of them all, because if you don't do what you have to do, your business will FAIL.
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What are your goals and objectives? Short-term? Long-term?
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How will you measure your success? How will you keep track of your successes?
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Who do you need to add that complements your skills?
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What do you need to do to achieve your goals?
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What is your timeline?
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What tasks need to be done when? How will you know that they have been done?
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What resources do you need to reach your goals?
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Who is responsible for getting each part done?
Plan Your Business:
What and Who
Every investor will want one. You need it at your finger tips. Expect your investor to check up to make sure that you follow it.
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Who is qualified to do the work?
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How do you really compare to your competition? What makes you unique?
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Who are you selling to? What do they want?
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What is the size of your market? What piece can you realistically and effectively reach?
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How will you connect with and stay connected to your market?
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What does your financial situation look like? Whose money is at risk?
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What is the potential growth of your business? What is the potential Return on Investment?
Plan Your Marketing:
Selling to Customers
When you have your Strategic Plan and your Business Plans in place, you know your project well, and who is going to buy from you--go get 'em!
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What are you selling?
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What is your value proposition--from your customer's point of view?
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Who is your likely and ideal client?
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What is your niche market segment?
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What is your geographic and demographic reach?
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What are your specific sales goals over a specified period of time?
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How will those sales fluctuate?
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What marketing tools and tactics will you use to reach your customers?
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Who are the major influencers (people and messages) that can help?
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What will it cost? What approach will generate the most return on investment? How will you know?